On Calgary’s bustling 17th Avenue in the Beltline, The Peacock Boutique Consignment brings a curated, mid-to-high end approach to secondhand women’s fashion that sets it apart from typical resale shops. Located at 814 16 Avenue SW, this location is one of three sister stores across the city, each drawing from its own rotating pool of consigned designer and contemporary pieces while building its own neighborhood following. Shoppers browsing the racks here will find labels like Aritzia, Anthropologie, Free People, Babaton, Aerie, Nike, and Other Stories, alongside contemporary staples from Part Two and Indi Cold, all vetted for condition and current style before they ever reach the sales floor.
Billing itself as one of Calgary’s original consignment clothing stores, The Peacock Boutique built its reputation on a simple premise: give discerning shoppers access to well made, gently worn wardrobes at a fraction of retail cost, while giving consignors a way to earn value back from clothing that still has plenty of life left. The 17th Avenue location’s Beltline setting places it within walking distance of the avenue’s dense strip of independent boutiques, cafes, and restaurants, making it a natural stop for anyone doing a day of shopping along one of Calgary’s most walkable retail corridors. Customers can reach the store directly at 403-229-0223, or text the boutique’s shared line at 587-333-1880 to ask about current inventory or consignment appointments.
Consigning is straightforward: those looking to part with quality pieces can bring items in for review, with accepted clothing entering the rotating floor stock while anything not selected is routed to charitable donation rather than turned away without options. The boutique also runs an online shopping platform for browsing and buying outside of store hours, along with a consignor login portal so people who have dropped off clothing can track how their items are selling. Beyond day to day retail, the store also hosts private shopping parties for groups looking for a more personal styling experience, a service that sets it apart from larger secondhand retailers focused purely on volume.
Because the fashion calendar moves fast, the shop keeps its buying focused on seasonal timing and is currently accepting fall clothing to refresh the racks as temperatures drop. That rotating, season aware inventory model means the selection on any given visit differs from the last, rewarding repeat trips from regulars who know new consignments arrive constantly. Whether a shopper is after a barely worn Aritzia jacket, a designer handbag, or an Anthropologie dress still carrying its original character, the mix on the floor tends to skew toward versatile, wearable pieces rather than fast fashion castoffs, which keeps the turnover brisk and the return visits worthwhile for serious consignment shoppers.
The Beltline setting also means the store benefits from steady foot traffic tied to 17th Avenue’s reputation as a shopping and dining destination, so browsing here often turns into an afternoon stop between other errands rather than a dedicated special trip. For anyone building a wardrobe on quality over quantity, the 17th Avenue Peacock Boutique offers an edited, boutique style resale experience grounded in real designer and contemporary inventory rather than a generic thrift store grab bag.
The Peacock Boutique on 17th Avenue is a Beltline consignment boutique offering curated mid-to-high end womens fashion from labels like Aritzia, Anthropologie, and Free People, with in-store consignment, an online shop, and private shopping parties available at 814 16 Avenue SW in Calgary.
