Southend Emporium

Southend Emporium occupies the former Alpena Health and Racquet Club building at 2490 US Highway 23 South in Alpena, Michigan, directly across from Young Appliance, and it has repositioned that repurposed athletic facility into a sprawling multi-vendor marketplace for antiques, vintage goods, and reimagined art. The shop grew out of what was previously known as the Indoor Flea Market, and the new ownership rebuilt the concept around a brighter, more welcoming layout while keeping the same spirit of variety that made the earlier market a local fixture. Inside, a diverse group of vendors fills individual booths with new, vintage, and reimagined merchandise, so the mix on any given day might include upcycled art, antique furniture and smalls, dinnerware, home decor, and gift items, giving the space the browsing variety of an antique mall alongside touches of a curated art center. Because Southend Emporium runs on a multi-vendor booth model, the inventory turns over regularly as individual sellers restock their spaces, which means repeat visitors tend to find something different each time they stop in. The business also welcomes new vendors and offers consignment arrangements for people who want to sell items without committing to a full-time booth, a structure that keeps the sales floor stocked with a wide range of styles and price points rather than a single dealers point of view. That approach fits the shops self-described mission of blending yesterday and today under one roof, pairing genuinely old finds with newer reimagined and upcycled pieces for shoppers who want more than a straightforward secondhand store. One detail sets Southend Emporium apart from a typical Michigan antique mall: the business periodically hosts psychic readings by appointment, adding an experiential draw alongside the shopping. Combined with its art and history center framing, the shop positions itself as a browsing destination rather than a quick in-and-out errand, encouraging visitors to spend time working through vendor booths, decor displays, and seasonal merchandise changes. The shop is located on the south end of Alpena along US-23, the main corridor connecting the city to communities further down Lake Huron’s western shore, making it an easy stop for both local shoppers and travelers passing through northeast Michigan. Alpena itself is known as the regional hub for Sunrise Coast tourism, and Southend Emporium gives visitors heading to or from the areas lighthouses, sinkholes, and Thunder Bay National Marine Sanctuary attractions a reason to browse for antiques and locally sourced gifts along the way. Southend Emporium is generally open seven days a week from 10 in the morning to 5 in the afternoon, giving shoppers a wide daily window to explore the booths, though visitors planning a trip around a specific vendor or the psychic readings should call ahead at 989-340-0968 or email southendemporium@gmail.com to confirm details, since vendor hours inside a multi-tenant marketplace can vary slightly from the storefronts posted schedule. The business also maintains an active presence on Facebook and Instagram, where it shares vendor spotlights and encourages shoppers to support Alpena’s independent, locally owned retail scene. In short, Southend Emporium is Alpena, Michigan’s multi-vendor antique and art marketplace, housed in a converted athletic club on US-23 and built around a rotating mix of antiques, upcycled art, and reimagined home decor from a diverse roster of local vendors.