When So Over It opened its doors in 2017, it filled a gap that had not existed in Manitoba before: a dedicated luxury resale boutique built entirely around authenticated designer goods. Founded by women, the Winnipeg business has grown from a single concept into two adjoining storefronts on Academy Road, one focused on true luxury pieces and a newer contemporary location next door carrying more accessible designer and premium labels side by side.
Shoppers browsing the racks and shelves can expect to find handbags, shoes, clothing, jewelry, and accessories from names like Chanel, Louis Vuitton, Gucci, Prada, Hermes, Fendi, and Christian Louboutin, each piece reviewed through the shop’s authentication process before it goes on the floor. That vetting step matters in a resale category where counterfeit goods are a real risk, and it is central to how So Over It has built trust with both buyers hunting for a specific bag and sellers deciding where to place valuable items on consignment.
Both Academy Road locations, at 101 and 100 through the 394 address, keep the same schedule: Tuesday through Saturday from 10:00 a.m. to 6:00 p.m., closed Sunday and Monday. The consistent hours across both storefronts make it easy for shoppers to move between the luxury and contemporary sides in a single visit, comparing a designer classic against a newer, lower-priced alternative before deciding what fits the budget.
What distinguishes So Over It from a general consignment shop is its explicit focus on the luxury tier of resale fashion, a niche the business describes as the only one of its kind operating in Manitoba. That positioning has let the shop lean into a specific kind of customer: someone who wants an investment handbag or a recognizable designer piece but at a fraction of its original price, and who values knowing the item has been checked for authenticity rather than taking a private seller’s word for it. On the seller side, the shop accepts consignments year-round, giving Winnipeggers a trusted local outlet for pieces that might otherwise sit unused in a closet.
The business also reaches well beyond Winnipeg, shipping purchases worldwide and offering in-store pickup for local buyers, which has turned a neighbourhood boutique into a resource for out-of-province and international shoppers hunting for specific luxury pieces that may be hard to find secondhand elsewhere. That reach, combined with the local storefront experience, gives the shop two distinct customer bases: the regular Winnipeg shopper stopping by Academy Road, and the online buyer searching for a particular designer item.
So Over It’s approach frames resale not as a discount bin but as a considered choice, built around the idea that letting go of a well-kept luxury item is itself a form of mindful, sustainable fashion. For sellers weighing whether to consign a designer handbag or pair of shoes, and for buyers hoping to find a Chanel or Louis Vuitton piece at a lower price point, the two Academy Road stores offer a combination of authentication, selection, and consistent hours not found elsewhere in the province.
In short, So Over It is a women-founded luxury resale boutique on Winnipeg’s Academy Road, operating as the only dedicated luxury consignment shop in Manitoba, offering authenticated designer handbags, clothing, shoes, and accessories from brands like Chanel and Louis Vuitton with worldwide shipping.
