On Brice Prairie, one block south of the stoplights where Highway OT meets Highway 35 just outside Onalaska, a 4,000-square-foot building holds Relic Road Junk and Vintage, a shop that treats old, worn, and forgotten objects as the main attraction rather than the leftovers. The inventory spans vintage fashion, advertising signs and tins, automobilia, breweriana, architectural salvage, vintage hunting and fishing gear, primitives, and midcentury modern furniture and decor, a range wide enough that pickers, interior decorators, and casual browsers all tend to leave with something different in hand. That breadth is deliberate: rather than specializing narrowly, the shop curates across categories so that a visit built around finding a specific decade or a specific use case, staging a rustic bar with old breweriana, filling out a garage with automobilia, or hunting down architectural pieces for a renovation, can succeed in a single stop.
Address N5539 Penney Lane places the shop firmly in the Onalaska area of the La Crosse region in western Wisconsin, and it is open seven days a week from 10 a.m. to 5 p.m., closing only for Thanksgiving, Christmas Eve, and Christmas Day, a schedule that makes it an easy stop for both locals running errands and out-of-town visitors passing through on a weekend antiquing trip. Customers describe the space itself as notably clean and organized for a shop dealing in salvage and vintage goods, a detail that matters to shoppers who have been burned before by cluttered, hard-to-navigate antique barns where finding anything specific means digging through piles. Relic Road’s owners source items from across the country rather than relying solely on regional estate sales, which helps explain why the mix includes categories, like architectural salvage, that are harder to find concentrated in one western Wisconsin shop.
What sets Relic Road apart from a typical vintage storefront is the Free Range Junker Podcast, a show hosted by the shop’s owners that talks through the world of picking, collecting, and hunting for vintage and salvage finds. Few small-town vintage shops extend their identity into an ongoing media project like a podcast, and its existence signals a business built around a genuine, sustained interest in the hunt itself rather than simply running a retail counter. That same enthusiasm shows up in how the shop welcomes both casual dealers and professional resellers, treating a first-time visitor hunting for a single decorative piece with the same attention as a dealer stocking up for their own booth elsewhere.
Reachable at 608-615-7751 or through info@relicroadvintage.com, and active on Facebook, Instagram, and YouTube for updates on new arrivals and finds, Relic Road gives shoppers several ways to check in before making the trip out to Brice Prairie. For anyone in the La Crosse and Onalaska area looking for a single destination that spans advertising ephemera, salvaged architectural pieces, and midcentury furnishings under one roof, seven days a week, Relic Road Junk and Vintage is a 4,000-square-foot Onalaska, Wisconsin shop specializing in vintage fashion, automobilia, breweriana, architectural salvage, and midcentury modern finds curated by owners who also host their own podcast about the hunt for vintage treasures.
