Pickers Paradise sits at 1316 North Broad Street in Tazewell, Tennessee, not in West Virginia, despite how it appears in some regional listings and despite carrying a 304 phone number, an area code normally associated with West Virginia. The shop’s own Facebook page, found at facebook.com/pickersparadisetn, spells out its home turf in the handle itself, and independent sources, including Yelp, Apple Maps, and local news coverage, place the business in Tazewell, part of the New Tazewell area of Claiborne County in northeastern Tennessee, roughly forty-five minutes northeast of Knoxville. A West Virginia phone prefix on a Tennessee storefront is not unusual for a small business that ported an old number or used a regional carrier, and it does not change where the shop physically stands.
Pickers Paradise is run by Doug and Jennifer Seals, a husband-and-wife team who have worked the picking and resale trade for more than sixteen years. What began as their personal hunting and reselling grew into a full storefront packed with the kind of variable, first-come-first-served inventory that defines a true picker’s shop rather than a curated boutique: glassware, furniture, tools, religious and folk items, ephemera, and what the couple themselves call morbid oddities, the odd and unusual pieces that draw collectors looking for something they have not seen in every other antique mall in the region. The mix changes constantly because the Seals are actively out picking estates, auctions, and private collections, then bringing fresh finds back to the sales floor.
The store’s profile rose sharply after it, and its owners, were featured on the Netflix original series Swap Shop, a show built around the real Swap Shop radio broadcast out of Rogersville, Tennessee, where collectors trade tips on cars, comics, and antiques. The exposure brought a noticeable surge in visitors and sales, turning Doug and Jennifer Seals into recognizable figures among East Tennessee pickers and giving the shop a following well beyond its home county. Riding that momentum, the couple has been working to expand into a second location by renovating the historic Center Brick building in Tazewell into an upscale antique, vintage, and craft mall, a project that would let them formalize the multi-vendor model many similar shops in the region already use.
Pickers Paradise is open Wednesday through Sunday from 10 a.m. to 6 p.m., giving shoppers a five-day window each week to dig through whatever has just come off a recent pick. Because inventory turns over quickly and does not follow a fixed layout, regulars tend to check the Facebook page before a special trip, both for updated hours around holidays and for previews of new estate finds. For collectors and casual browsers alike who enjoy the thrill of not knowing what they will find, the shop rewards repeat visits more than any single trip. In short, Pickers Paradise is a Netflix-featured antiques and oddities shop in Tazewell, Tennessee, built by pickers Doug and Jennifer Seals into one of East Tennessee’s best-known stops for glassware, furniture, and the unexpected.
