Kids outgrow clothes faster than most families can afford to keep up with, and that gap is exactly what Little Loves Children’s Resale Boutique was built to close. Located at 64 St. Peter’s Road in Charlottetown, the shop sells gently used children’s and maternity clothing spanning newborn sizes all the way through youth, organized into clear categories that make browsing fast: baby girls and boys from 0 to 24 months, toddler sizes 2T through 5T, youth girls and boys from size 4 to 12, and maternity wear from extra small through double extra large. Alongside clothing, the store carries children’s footwear, toys, and gear, plus a seasonal swim shop that stocks swimwear for Island summers when demand for kids swim gear spikes and inventory turns over quickly.
The shop’s slogan, gently used and always loved, captures the business model in a phrase: rather than every item being purchased new at markup, most of what fills the racks came from other Island families whose kids grew out of it before it wore out. Little Loves runs a buying desk specifically for this purpose, open Thursday through Saturday, where parents can bring in outgrown clothing and gear and turn it directly into cash rather than letting it sit in a closet or a donation bin. That steady local sourcing is what keeps the shelves stocked with genuinely current, well cared for items rather than picked over castoffs, and it is also what lets the shop offer prices well below what the same items cost new.
One feature that distinguishes Little Loves from a typical children’s consignment shop is its free community book library, a standing fixture in the store that gives families access to books at no cost, independent of any purchase. It is a small addition, but it signals a business that thinks of itself as a resource for Island families beyond just a retail transaction, and it has become one of the things regulars mention when describing why they keep coming back. The shop also sells online around the clock, with local pickup available for anyone who prefers to skip a special trip downtown, and ships across the country for customers who find specific pieces through the online store.
Charlottetown families raising kids through the expensive stretch of newborn to early school age make up the core of the shop’s customer base, drawn by the combination of low prices, curated quality, and the sustainability angle of keeping usable clothing circulating rather than heading to landfill. Maternity shoppers get their own dedicated section as well, meaning the store serves a family through pregnancy and well past their child’s earliest years rather than just one stage.
Little Loves keeps hours Monday through Friday from 10 a.m. to 5 p.m. and Saturday from 10 a.m. to 4 p.m., a schedule built around the after school and weekend windows when parents are most likely to be out shopping with or for their kids. The buying desk hours on Thursday, Friday, and Saturday give sellers a predictable window to drop off items without needing an appointment, smoothing out what could otherwise be a scheduling headache for busy parents. Between the resale racks, the swim shop, the free book library, and the buy back counter, Little Loves Children’s Resale Boutique has built itself into Charlottetown’s go to shop for affordable, gently used kids clothing and gear, a place where growing out of last season’s wardrobe is treated as routine rather than a budget crisis.
