Spread across roughly 30,000 square feet at 338 Main Street in Shoemakersville, Delong’s Furniture and Antiques has built a reputation in Berks County by selling two very different kinds of inventory under one roof: brand new furniture and carefully sourced antique and pre-owned pieces. On the new side, shoppers will find full lines from manufacturers such as Ashley, Jackson Catnapper, Liberty, Vaughan-Bassett, Best Home Furnishings, and New Classic, covering living room, bedroom, dining room, office, kids, mattress, and outdoor furniture. On the antique side, the store carries pre-owned furniture from higher-end makers including Baker, Kittinger, Ethan Allen, and Henredon, giving budget-focused shoppers and collectors of quality older furniture a reason to browse the same showroom.
The store sits about ten minutes from Hamburg and twenty minutes from Reading, putting it within easy reach of both small-town Berks County customers and shoppers coming out from the larger Reading metro area. Hours run Wednesday through Saturday from 10 am to 4 pm and Sunday from 10 am to 3 pm, with the store closed Monday and Tuesday, a schedule that leans toward weekend and midweek shopping rather than daily retail hours.
What sets Delong’s apart from a typical furniture showroom or a typical antique mall is that it is genuinely both at once, run as a family business now in its third generation, with the current operators describing forty years of experience serving the surrounding community. That kind of tenure matters in a business built on personal relationships. Longtime customers are treated, in the store’s own words, like a valued friend rather than a transaction, and that continuity across three generations of the same family gives the business an institutional memory about local tastes and repeat customers that a newer furniture chain simply cannot replicate.
Practically speaking, the dual inventory model means a single trip to Shoemakersville can solve two very different furnishing problems. A shopper furnishing a first apartment on a budget can walk out with a new mattress or a full bedroom set on the financing plans the store offers, while a shopper hunting for a specific antique dining table or a piece from a respected pre-owned maker can browse that side of the floor in the same visit. Delivery is available within a 40 to 50 mile radius of Shoemakersville, extending the store’s reach well past Berks County into neighboring Schuylkill, Lehigh, and Lebanon county communities for customers who would rather not haul a new sofa or a vintage armoire home themselves.
Reaching the store at 610-562-0432 ahead of a visit is a good way to confirm whether a specific antique piece or new furniture line is currently in stock, since the antique and pre-owned side of the inventory turns over as individual pieces sell and are not restocked in the way a manufacturer’s furniture line is. For anyone in the Hamburg-to-Reading corridor of Berks County looking to furnish a home with either brand-new pieces or vintage furniture from respected makers, all under one roof and backed by financing and local delivery, Delong’s Furniture and Antiques is a family-run, three-generation Shoemakersville business built for exactly that kind of one-stop furnishing trip.
