Boulevard is a luxury consignment boutique at 7458 Girard Avenue in the heart of La Jolla, California, the upscale seaside village within San Diego known for its gallery-lined streets, ocean views, and concentration of high-end retail. The shop is open Tuesday through Saturday from 11 a.m. to 5 p.m. and closed Sunday and Monday, and can be reached directly at 619-665-5645. Boulevard describes its offering as a curated selection of designer consignment, built around luxury fashion from some of the world’s most sought-after brands at prices well below original retail, and the La Jolla location leans specifically into women’s designer clothing and accessories, giving the Girard Avenue storefront a tighter, more focused edit than a general secondhand shop.
Boulevard is not a single standalone store but part of a small, growing family of consignment boutiques under the same name, with sister locations in Rancho Santa Fe, which carries both men’s and women’s designer pieces including apparel, shoes, accessories, and sunglasses, and in La Quinta out in the Coachella Valley. That multi-location footprint lets Boulevard source and rotate inventory across Southern California’s luxury resale market, while each individual storefront maintains its own character, hours, and focus, with La Jolla’s concentration on women’s fashion setting it apart from its sister store’s broader unisex assortments.
What distinguishes Boulevard within the crowded luxury consignment field is a milestone the company points to directly: in 2023, Boulevard became the first consignment store ever to present at New York Fashion Week, a first for the resale industry that signaled designer consignment moving from a niche secondhand category into a legitimate presence alongside first-run designer runway presentations. That kind of visibility is unusual for a regional consignment boutique, and it reflects Boulevard’s broader positioning of resale not as a discount alternative but as a genuine fashion destination in its own right.
The business frames its philosophy around reinvention, encouraging customers to use consignment shopping as a way to redefine their personal style into whoever they are now rather than holding onto a wardrobe that no longer fits their current life, and it backs that philosophy with a boutique-style shopping experience built around attentive styling help and a tightly curated selection rather than the volume-driven racks of a typical thrift store. For La Jolla shoppers, that means browsing a smaller, more deliberately chosen set of designer pieces where a staff member is on hand to help pull looks together, rather than digging through bins for a hidden find.
Anyone visiting La Jolla’s Girard Avenue shopping district, already known for its mix of galleries, boutiques, and coastal views, will find Boulevard fits naturally into that upscale streetscape as a place to shop designer consignment with real style guidance attached. The closed Sunday and Monday schedule reflects a more traditional boutique rhythm compared to some of its sister locations, making a midweek or Saturday visit the reliable way to catch the shop open. Boulevard in La Jolla is best described as a boutique-style, women’s-focused designer consignment shop whose parent brand made history in 2023 as the first consignment retailer to present at New York Fashion Week.
