April’s Finds Antiques and Collectibles occupies a storefront at 7895 East Main Road in Le Roy, New York, a Genesee County village long associated with the invention of Jell-O and now home to this family-run source for secondhand treasures. The shop stocks a rotating mix of estate-sale finds and flea market discoveries, from vintage glassware and furniture to smalls, collectibles, and decor pieces that change with each new sourcing trip. Rather than a static inventory, the business built its identity around constant turnover: owners with more than a decade of estate-sale management experience bring fresh merchandise into the store on a near-weekly basis, so returning shoppers rarely see the same selection twice.
One of the more distinctive parts of the operation is its embrace of live-selling technology well before many small antique dealers adopted it. April’s Finds runs Facebook Live shopping events two to five times a week, each show featuring upwards of 230 individual items pulled from the shop floor and presented one at a time for bidding or direct purchase, a format that essentially turns the storefront into a broadcast auction house reaching buyers who may never set foot in Le Roy. That online presence works alongside the physical shop rather than replacing it, giving both in-person browsers and remote viewers a chance to find pieces before they sell.
Hours shift seasonally to match regional shopping patterns: from January through March the shop is open Saturday and Sunday from 10 a.m. to 4 p.m., while from April through December it extends to a three-day weekend schedule, Friday through Sunday, during the same 10-to-4 window. This seasonal rhythm reflects both the slower winter antiquing season in western New York and the increased foot traffic that arrives with warmer weather and the area’s flea market calendar, in which the shop regularly participates as a vendor alongside its brick-and-mortar operation.
Beyond retail sales, April’s Finds also manages estate sales for local families settling a household after a move, downsizing, or a loved one’s passing, drawing on the same sourcing relationships that stock the store’s shelves. That dual role, buying and selling as both a retailer and an estate-sale service, gives the business a steady pipeline of fresh inventory that many single-source antique shops lack. Customers looking to sell items rather than buy them can work directly with the shop’s team, who handle sorting, pricing, and staging as part of the estate process.
For anyone exploring antiques and collectibles in Genesee County, April’s Finds offers an approachable, community-oriented alternative to big-box resale chains, pairing an ever-changing showroom with an active online sales presence. Shoppers are encouraged to follow the shop’s Facebook page for live show schedules, flea market appearances, and new-arrival announcements, since much of the newest inventory debuts there before it ever reaches the sales floor. In short, April’s Finds Antiques and Collectibles is a Le Roy, New York estate-sale-driven antique shop known for its frequent Facebook Live auctions and constantly refreshed inventory of vintage and collectible goods.
