Numismatists in the Milwaukee area have been walking through the door of Shorewood Coin Shop since 1971, making the family-run business one of the longer-tenured coin and jewelry dealers in the region. Housed at 4409 N Oakland Ave in Shorewood, an inner-ring suburb just north of Milwaukee along the Lake Michigan shoreline, the shop deals in rare coins and paper currency, gold and silver bullion, and gold and silver jewelry, alongside a smaller but steady trade in vintage pocket and wrist watches, diamond rings, and sterling silver flatware. A case of coin-collecting supplies and numismatic reference books rounds out the inventory, aimed at collectors building or maintaining a set rather than just buyers looking for a single piece to take home.
The shop is open Monday through Saturday from 10 a.m. to 5 p.m. and closed on Sundays, a schedule oriented toward serious collectors and estate representatives rather than casual weekend foot traffic. Customers can call ahead at 414-961-0999 to confirm the shop can handle a particular type of appraisal or collection before making the trip to Oakland Avenue, one of Shorewood’s main commercial streets lined with small, independent businesses. For larger estate collections, staff will travel to a location within the greater Milwaukee area to conduct an on-site evaluation rather than requiring everything to be transported to the shop in person first.
Customer accounts of the shop consistently point to the same qualities: a small, family-operated feel paired with real numismatic expertise. One frequently cited example involves a collection of roughly 10,000 coins that staff appraised in full within about 90 minutes, staying late to finish the job rather than asking the owner to return another day, a level of hands-on service that has helped the shop build a loyal local following over more than five decades in business. That reputation for thorough, honest appraisal work extends across the shop’s full range of offerings, from a single inherited coin collection to gold jewelry, silverware sets, and vintage timepieces brought in for sale or evaluation by their owners.
Payment options include cash, checks, Visa, and MasterCard, keeping transactions straightforward for both selling and buying customers who come through the door. Whether the need is a fair-market appraisal of an inherited coin collection, a buyer for gold and silver jewelry, or a specialty source for numismatic supplies and reference material, Shorewood Coin Shop’s decades of continuous operation in the same Milwaukee-area location give it a depth of institutional knowledge that newer dealers cannot easily match. Shorewood Coin Shop is a family-run numismatic and jewelry dealer that has served the Milwaukee, Wisconsin area since 1971, specializing in rare coins, currency, precious metals, and estate jewelry appraisals conducted both in-shop and on-site for larger collections.
