Treasures Under Sugar Loaf fills the historic Bubs Brewery building at 1023 Sugar Loaf Road in Winona, Minnesota, a location chosen as much for its dramatic backdrop as for its floor space, since the store sits directly beneath the exposed limestone bluff known as Sugar Loaf at the junction of Highways 43 and 14/61 along the Mississippi River. Repurposing a former brewery into a retail space gives the building a sense of history before a single vendors booth is even considered, and the three story layout gives the antique mall room to spread out more than 60 individual dealers across its floors, each stocking and pricing their own booth rather than selling through a single centralized buyer.
That dealer network translates into an unusually wide range of merchandise for one location, covering antiques, general collectibles, handmade crafts, and home decor, alongside a house made line called Sugar Loaf Scents, custom scented candles produced and sold under the shops own name rather than sourced from a dealer. New merchandise arrives on a regular basis as dealers restock and rotate their booths, so the mix on the floor is never quite static, which the shop leans into by describing its own selection as full of one of a kind pieces rather than duplicated stock. The business describes itself as family owned, and that framing shows up in how it welcomes the community, including organized tour groups and buses, treating the antique mall as a destination stop for visitors passing through the Winona area rather than only a local errand.
The shop is open every day of the week except Wednesday, running from 10 in the morning to 5 in the afternoon, giving both weekday and weekend shoppers ample opportunity to work through three floors of dealer booths without needing to time a visit around a narrow weekend only schedule. Reaching the store directly by phone or email is straightforward for anyone planning ahead, whether to confirm current hours or ask about a specific category of item before making the trip.
Winona itself sits along a scenic stretch of the Mississippi River in southeastern Minnesota, known for its bluffs, its river town architecture, and a downtown that draws visitors exploring the broader Great River Road corridor, and Treasures Under Sugar Loaf takes its name directly from the bluff towering over the building, giving the shop an immediately recognizable local identity tied to one of the citys most visible natural landmarks. With more than 60 dealers spread across three stories inside a converted brewery, the mall offers enough range that a single visit can turn into an hours long browse rather than a quick stop, something the shops own tour bus traffic suggests plenty of visitors already treat it as.
For anyone exploring the bluffs and river towns of southeastern Minnesota, Treasures Under Sugar Loaf in Winona is a three story, 60 plus dealer antique mall housed in a former brewery directly beneath the Sugar Loaf bluff, open daily except Wednesday for browsing collectibles, crafts, home decor, and its own house made scented candles.
