Downtown Waterville has a new home for camp gear, vintage clothing, and hand-tied fly rods at 103 Main St, where Old Soul Supply Co. opened its doors in 2024. Owner Jessica Stetson built the shop around two childhood memories: fishing trips with her grandfather and afternoons spent digging through antique shops with her grandmother. That dual inspiration shows up directly in what the store carries and how it is laid out, blending outdoor heritage goods with genuinely old finds rather than leaning entirely on one theme or the other.
The shop describes itself as offering goods for the modern explorer, and the inventory backs that up. Shoppers will find camp and cabin classics, vintage and heritage-brand apparel, and locally made goods from Maine makers, arranged in a way that rewards browsing rather than a quick in-and-out visit. It is the kind of store where a wool camp blanket might sit near a rack of old flannel shirts and a shelf of hand-poured candles from a nearby maker, all under the same roof in the heart of downtown Waterville.
What sets Old Soul Supply Co. apart from a typical vintage or gift shop is Old Soul Rod Co., the working fly rod business operating inside the store. Custom fly rods are built on site, and the shop also repairs broken rods brought in by local anglers, a service that ties directly back to Stetson’s memories of fishing with her grandfather. It is a rare combination for a retail storefront: part vintage boutique, part outdoor outfitter, part working rod-building shop, all run out of one small downtown space rather than spread across separate businesses.
The location itself matters too. Main Street in Waterville has been undergoing a steady revival, with local reporting around the shop’s 2024 opening describing it as part of an effort to enrich downtown Waterville with new independent retail. Old Soul Supply Co. sits among that wave of small businesses helping bring foot traffic back to the city’s historic commercial core, a few blocks from the Kennebec River and within walking distance of other downtown shops and restaurants.
The store keeps a tight, deliberate schedule: open Thursday through Saturday from 11 a.m. to 5 p.m. and Sunday from 11 a.m. to 4 p.m., closed Monday through Wednesday. Visitors planning a trip to central Maine for antiquing, vintage clothing, or fly fishing gear should plan around that window, since the shop does not keep traditional daily retail hours. Those who call ahead at (207) 616-4007 can also ask about custom rod orders or repair turnaround before making the trip downtown.
Old Soul Supply Co. is a Waterville, Maine shop that pairs vintage and heritage apparel with locally made goods and on-site custom fly rod building and repair, making it one of downtown Waterville’s few storefronts where an angler and a vintage collector can shop the same small space and both leave satisfied.
