Play It Again Sports in Lakewood, Colorado, sits at 13057 West Alameda Parkway, in the Green Mountain area of Lakewood on the western edge of the Denver metro area, close to the foothills that give the neighborhood its name and its steady stream of hikers, cyclists, and weekend athletes. The store buys and sells new and used sporting goods and fitness equipment, giving local families and outdoor enthusiasts a way to gear up for a new season or a new sport without paying full retail prices, and giving anyone with unused equipment sitting in a garage a way to turn it into cash on the spot.
Inventory at a store like this typically spans skis, snowboards, boots, and other alpine gear that sees heavy use given Lakewood’s easy access to the mountains, along with bikes, treadmills, weight equipment, golf clubs, baseball and softball gear, hockey equipment, and team uniforms for younger athletes moving through school sports leagues. Because Green Mountain and the surrounding Lakewood neighborhoods sit close to both the foothills and the wider network of Denver area parks and trails, the store’s buying priorities tend to track the seasons closely, leaning toward ski and snowboard gear as winter approaches and shifting toward biking, running, and team sports equipment once the weather turns warmer.
The buying and selling process is designed to be quick: a customer brings in equipment, staff inspect it for safety and function, checking things like ski binding tension, bike brakes and gears, or whether a treadmill or elliptical still powers on and runs properly, and then make an offer for cash right there in the store. Items that pass inspection go back out on the sales floor at prices well below new retail, which is especially useful for pricier gear categories like skis, snowboards, and larger fitness equipment where the gap between new and gently used pricing can be substantial. This turnover keeps the inventory constantly changing, so regular customers often check back frequently to see what has come in since their last visit.
Lakewood’s location along the Front Range, wedged between Denver to the east and the foothills to the west, gives the store a customer base that includes serious mountain sport enthusiasts, casual weekend athletes, and parents outfitting kids for whatever sport is in season, from youth soccer and baseball in the warmer months to skiing and snowboarding once the resorts open for winter. The resale model also appeals to households looking to reduce the cost, and the waste, that comes from constantly buying new gear for growing kids or for sports that might only get tried for a single season. For current hours, specific items the store is looking to buy, or details on seasonal promotions, shoppers are encouraged to check the store’s Facebook and Instagram pages or call ahead at 303-593-2108 before making a special trip. Play It Again Sports on West Alameda Parkway is Lakewood’s resale destination for buying and selling secondhand sporting goods and fitness equipment for every season on the Front Range.
