Grand Avenue in Oakland, running along the north shore of Lake Merritt through the Adams Point and Grand Lake neighborhoods, is where ReLove built the second half of its two-store footprint. Like its sister shop across the bay on Polk Street in San Francisco, the Oakland location deals in pre-owned designer and vintage clothing for women and men, mixing older vintage pieces with more recently released designer labels, shoes, and accessories on the same racks. The Grand Avenue store draws on the same buying philosophy as the flagship, with staff selecting pieces individually for condition and style rather than taking in bulk donations, so the floor stays curated rather than crowded.
The Oakland shop sits in a corridor known for the Grand Lake Theatre, a Saturday farmers market, and a run of small independent boutiques and restaurants, giving ReLove a built-in flow of neighborhood foot traffic and destination shoppers alike. That setting fits the store’s identity as a community fixture rather than a purely transactional resale outlet. Locals can sell into the store directly through its consignment and buy program, listed on the ReLove site as Sell at ReLove, which lets Oakland residents clear out closets and get pieces back into circulation instead of donating them or throwing them away, reinforcing the sustainability message that runs through everything the brand does.
Because the Oakland store shares a name, buying approach, and inventory philosophy with the San Francisco location, ReLove has been able to build a combined following of more than twenty thousand people on Instagram, where the brand posts themed edits, designer highlights, and updates from both stores. The San Francisco location recently celebrated ten years in business, a milestone that reflects on the broader ReLove name and the trust the brand has built with Bay Area shoppers over that time, even as the Oakland store continues to develop its own distinct regular customer base drawn from the east side of the bay.
Shoppers looking for a specific piece rather than a browsing session can book a virtual styling appointment through the ReLove website, a service offered across both locations that pairs customers with a stylist to build looks or track down particular items without requiring an in-person visit first. For those who do prefer shopping in person, the Grand Avenue storefront rewards a slower walk through the racks, since new consignment arrives regularly and gets worked into the mix rather than held back for seasonal drops.
Online orders ship nationwide from ReLove, with free shipping available on purchases over 250 dollars and an incentive extended to first time email subscribers, extending the Oakland stores reach well past Grand Avenue and the immediate Lake Merritt area. Between its consignment program, styling appointments, and constantly changing selection of vintage and designer pieces, the Oakland location of ReLove functions as a full resale destination for the East Bay rather than a secondary outpost of its San Francisco sibling.
ReLove Oakland is a vintage and designer resale boutique on Grand Avenue near Lake Merritt offering curated secondhand clothing, local consignment, and styling appointments for East Bay shoppers.
