On Polk Street in San Francisco, tucked into a stretch of independent shops between Russian Hill and Nob Hill, ReLove has spent the past decade turning gently worn designer and vintage fashion into a neighborhood shopping habit. The store buys, sells, and curates pre-owned clothing for women and men, with racks that mix decades-old vintage pieces alongside more recent designer labels, footwear, and accessories. Shoppers browsing the sales floor will find everything from statement outerwear and dresses to menswear staples, each piece hand selected by the ReLove team rather than accepted wholesale, which keeps the inventory turning over and genuinely varied from one visit to the next.
ReLove markets itself as a sustainable alternative to fast fashion, and the business builds that idea into how it operates rather than just how it advertises. Customers can bring in their own closets through the stores consignment and buy program, described on the site as Sell at ReLove, giving local sellers a way to pass along pieces that still have plenty of life left rather than sending them to a landfill. For shoppers who prefer more guidance than a rack allows, ReLove also offers virtual styling appointments, letting customers book one on one sessions to build outfits or find specific pieces without necessarily setting foot in the store first, a service that has helped the business build a following well beyond its immediate Polk Street blocks.
The San Francisco location recently marked ten years in business, a milestone the store celebrated on its active Instagram account, where it shares themed edits, designer spotlights, and collaborations that keep regulars checking back between visits. That decade of operation has let ReLove build relationships with a loyal base of San Francisco shoppers who treat the store as a regular stop rather than an occasional destination, and the brand has grown a companion location across the bay in Oakland along Grand Avenue, giving the two stores a shared identity while each develops its own local following and its own rotating stock.
Polk Street itself gives the shop a useful anchor. The corridor is walkable, dense with other independent retail and food businesses, and easy to reach from Russian Hill, Nob Hill, and the Marina, which makes ReLove a convenient stop for anyone already exploring the area on foot. The store rewards repeat visits and careful browsing rather than a single quick trip, since inventory changes constantly as new consignment pieces arrive and get styled into the mix by staff who track what current shoppers are actually asking for.
For online shoppers, the business ships nationally, with free shipping offered on orders over 250 dollars and a discount extended to new email subscribers on their first order, stretching the Polk Street storefronts reach well past San Francisco proper. Between its consignment program, virtual styling appointments, and constantly rotating designer and vintage stock, ReLove has built a model that treats resale as a full retail experience rather than a bargain bin afterthought, one built to last through a second decade on Polk Street.
ReLove is a San Francisco vintage and designer resale boutique on Polk Street offering curated secondhand clothing, consignment selling, and virtual styling appointments to shoppers across the Bay Area.
