Along South Broadway in South Amboy, New Jersey, Broadway Ange has carved out a niche as both an antique and home decor shop and a specialty retailer for Dixie Belle Paint, a distinction that sets it apart from a typical secondhand storefront. Address records and the shop’s own Instagram profile place the business at 124 South Broadway, in the small Middlesex County waterfront city that sits where the Raritan River meets Raritan Bay, just across the water from Perth Amboy and a short drive from the Garden State Parkway corridor. The shop’s tagline of stocking curious finds captures its approach: rather than specializing narrowly in one antique category, Broadway Ange curates an eclectic mix of vintage and decorative items meant to appeal to browsers who enjoy discovering something unexpected rather than shopping from a predictable, single-genre inventory.
The Dixie Belle Paint retail line is a meaningful part of the business beyond straightforward secondhand sales. Dixie Belle is a well known chalk mineral paint brand popular among furniture flippers, refinishers, and DIY decorators who buy older or thrifted furniture specifically to repaint and restyle it, and by carrying the line as an authorized retailer, Broadway Ange positions itself as a resource for the same customer base drawn to its antique inventory in the first place. A shopper can walk in looking for a vintage side table, decide to refinish it, and walk out with both the piece and the paint needed to transform it, all from a single stop. That pairing of vintage inventory and refinishing supplies is a differentiator that separates Broadway Ange from a typical resale or consignment shop that sells finished pieces only.
The shop maintains an active Instagram presence under the handle broadwayange124, using story highlights to organize its content around themes like customer testimonials, seasonal decor collections, in-store shop imagery, and upcoming events, giving followers a running look at new arrivals between visits. Seasonal merchandising appears to be a particular focus, with fall and holiday decor showing up prominently across recent posts, suggesting the shop leans into timed, thematic displays rather than treating its floor as a static, year-round layout. That kind of seasonal turnover rewards repeat visits from local shoppers who want to see what has changed since their last stop, whether that is a fresh rotation of curious finds, a new Dixie Belle color, or holiday-specific decor pieces timed to the calendar.
For shoppers in the South Amboy and greater Raritan Bayshore area, Broadway Ange functions as a combined destination: an antique and decor shop for browsing unique secondhand finds, and a paint supplier for anyone mid-project on a furniture refinish. Those interested in current inventory, upcoming events, or Dixie Belle color availability can call ahead at 732-313-7669 or check the shop’s Instagram for the latest posts before visiting. The blend of vintage retail and refinishing supplies means the shop draws two overlapping customer bases under one roof, collectors hunting for their next curious find and DIY decorators looking for the paint to finish their latest project. Broadway Ange is, in short, a South Amboy, New Jersey shop where secondhand antique finds and Dixie Belle chalk paint supplies come together for browsers and furniture refinishers alike.
